Following the integration of your LinkedIn ad account with SalesTitan, you can generate lead ads and website traffic ads using the SalesTitan ads tool.
To initiate a new ad campaign:
- In your SalesTitan account, go to Marketing > Ads.
- Click on Create ad campaign in the upper right corner, then choose the type of ad you want to create:
Website visit ad: Utilize website visit ads to boost and direct traffic to your website. You can also generate a website visit ad from one of your SalesTitan landing pages:
- In your SalesTitan account, go to Marketing > Landing Pages.
- Select the landing page you wish to create an ad from.
- In the top right, click Promote > Create ad campaign.
- In the right panel, choose LinkedIn website traffic.
- Lead generation ad: Utilize lead generation ads to gather information from visitors through a LinkedIn form.
- Click Next in the top right.
- Click the edit pencil icon at the page’s top to input a name for your ad.
Set up ad creative
In the SalesTitan Ads tool’s Ad tab, you can preview your ad in the right panel. For lead generation ads, you can use the left or right buttons to cycle between your ad, form, and thank-you section.
In the left panel, set up your ad creative and form:
- Ad account: choose the ad account for the ad.
- Page: select the LinkedIn page for the ad.
Please note: Only company pages will appear for selection when setting up your ad creative. Showcase pages are not supported and won’t be available when creating a LinkedIn ad campaign in SalesTitan.
- LinkedIn campaign group: select an existing LinkedIn campaign group.
- Website page URL: if you’re creating a website traffic ad campaign, choose an existing SalesTitan page or manually enter the URL of your website page.
- Image/Video: upload an image or video for your ad.
- Text/Body copy: enter text for your ad.
- Headline: enter a headline for your ad.
- Call-to-action: select a call-to-action for your ad.
- LinkedIn lead gen form: if you’re creating a lead ad campaign, select an existing form or create a new form. When users click on the call-to-action button on your ad, LinkedIn will prompt them to fill out a form.
- To use an existing form from your LinkedIn or LinkedIn page: click the LinkedIn lead gen form dropdown menu, then select one of your forms.
- To create a new form: click the LinkedIn lead gen form dropdown menu, then click Create a new LinkedIn form. In the right panel, configure the following form details:
- Form name: enter a name for the form.
- Form language: select a language for the form.
- Offer headline: enter a headline for your form.
- Offer details: enter any additional details for your form.
- Form fields: select and arrange the order of the form fields for visitors to submit. To add a form field, click + Add field, to add a hidden field for reference, click + Add hidden field. Hidden fields will not be displayed to visitors.
- Privacy policy link: enter a link to your privacy policy.
- Notice and consent: select a notice and consent option to keep users informed of how you will use their data, and enter the corresponding text you want to prompt users with. If you want users to agree to multiple consent questions, you can click Add checkbox to add an additional prompt and checkbox.
- Thank you message: configure the follow-up text to display after users submit your form.
Please note: After creating your form, you cannot edit or make any additional changes. If you made any mistakes or want to make updates to the form after it’s been created, create a new form with your desired changes. Then, select the updated version for your ad campaign.
Specify targeting
In the Targeting tab, configure the targeting settings for your LinkedIn ad:
- Location: Input a specific city, state, or country.
- Language: The language will be automatically determined by the LinkedIn lead gen form chosen in the Ad tab.
- Refine targeting with additional filters:
- Under the last AND filter, select Add filter (OR).
- To incorporate a SalesTitan audience, choose Retargeting and lookalike audiences.
- Opt for Personal attributes to manually specify target interests, behaviors, or demographics.
- Broaden your audience with another OR filter.
- Narrow down the audience further by clicking Narrow audience further (AND) and adding another Have any of the following filter group. Then, pick an additional criterion. Users must match at least one filter in each group to be targeted.
To exclude specific audiences from viewing your ad:
- Click Add exclusion at the bottom.
- Then, select Add audience exclusions.
- On the right panel, choose the audiences you want to exclude.
For website traffic ads, if you want to display ads on third-party publishers where LinkedIn audiences engage, check the Use the SalesTitan Audience Network option.
Enter budget and schedule
In the Budget & Schedule tab, configure the budget and schedule for your ad:
- Budget: Choose Daily or Total from the dropdown menu and input the desired amount.
- Schedule: Use the dropdown menus to determine the duration of your ad.
Set up automation
In the SalesTitan Automation tab, utilize straightforward automation features, such as adding contacts who engaged with your ad to an ads audience or list. You can also employ ad interactions as triggers in basic workflows. Find more details on utilizing automations with the ads tool.
Within the Automations tab, customize post-ad interaction actions:
- Send an internal email notification (applicable to lead generation ads only): Dispatch an internal notification to a user, team, or the contact’s owner when a contact is generated from an ad.
- Add contacts to a list: Include contacts who interacted with your ad in an active list.
- Create personalized automated follow-ups: Utilize a simple workflow template to add contacts who engaged with your ad to an ads audience or establish your own straightforward workflow in the editor.
Publish or Save
To publish or store your ad:
- Click on Publish in the top right. Once your ad is published, you can assess its performance from your Ads dashboard.
If your ad editing is incomplete, you can save your progress and return to complete it later.
To save your ad as a draft:
- Click Exit in the top left.
- In the dialog box, select Save and Exit. SalesTitan will save your drafted ad, and you can resume editing at your convenience.
To review your current drafted ad campaigns:
- In your SalesTitan account, go to Marketing > Ads.
- In the left sidebar menu, select Drafts.
- To resume editing a drafted campaign, click the campaign name.
To delete a draft:
Hover over the campaign, click Delete, enter delete in the dialog box, and then click Delete draft.
For further questions, please visit our Knowledge Center. To view the Knowledge Center, click the Home Page icon the top right of your page, then select “Support” and make you way to “Help Center” in the bottom left. If you have additional questions, please feel free to contact our team by selecting the blue “Contact Us” button.
